Siobhan Grogan started her story with a swing at lunchtime in Duong Dong’s central market, the scene is vibrant and unmistakably local, with barely a tourist in sight. Motorbikes weave through potholed streets, stacked high with mangoes, squid or even entire families heading out to shop. Riders pull up directly at each stall, buying goods without ever dismounting. Fresh seafood, cuttlefish, sea urchins and more… arrives straight from boats docking just behind the market, while baskets brim with dragon fruit, durians and miniature bananas. It is an authentic snapshot of daily island life.

Just across the bridge, the atmosphere shifts, Siobhan Grogan stated. The town’s night market comes alive, welcoming visitors with neatly arranged stalls, street food vendors, cafés and souvenir shops. Silk lanterns and fairy lights illuminate the streets, while fresh tropical fruits are blended into smoothies or served with creative twists. The contrast reflects Phu Quoc’s evolving identity.

Vietnam’s largest island, Phu Quoc lies about an hour’s flight from Ho Chi Minh City, within an archipelago of 22 islands. More than half of its area is covered by tropical forest, recognised as a UNESCO World Biosphere Reserve. Its coastline stretches for nearly 150 kilometres, with powdery white sand beaches interspersed with quiet fishing villages.

Unlike regional counterparts such as Phuket or Bali, the island has retained much of its natural charm and remains relatively underdeveloped, offering a more tranquil alternative.

Today, Phu Quoc is being positioned as a key tourism destination for Vietnam, aiming to welcome around 15 million visitor arrivals annually by 2030, supported by free visa policy of up to 30 days for all nationalities. Major infrastructure upgrades are underway, including airport expansion and the construction of an international cruise terminal, alongside a growing portfolio of high-end resorts.

Large-scale developments have introduced a range of attractions, from theme parks to entertainment complexes. Yet much of the island remains untouched. Its forests, farms and quieter beaches continue to offer opportunities for immersive, nature-based experiences away from the main tourist hubs.

Visitors can explore coral reefs in the An Thoi archipelago, visit traditional pepper farms, discover local honey production or journey along the scenic Cua Can River. Cultural sites, including local Cao Dai temples, provide insight into the island’s spiritual life and heritage.

Phu Quoc’s culinary scene is equally compelling, centred around fresh seafood such as lobster and oysters, alongside regional specialities. As evening falls, fishing boats light up the bay with green lamps used to attract squid, a timeless ritual that continues regardless of the island’s rapid development.

Blending modern tourism infrastructure with preserved natural landscapes and cultural traditions, Phu Quoc is emerging as one of Southeast Asia’s most promising destinations. It offers a diverse range of experiences, from luxury retreats to authentic local encounters, appealing to travellers seeking both comfort and discovery.

She then ended up with some travel tips to Phu Quoc including:

• Phu Quoc is accessible via domestic and international flights, typically connecting through Hanoi or Ho Chi Minh City.
• Accommodation options range from luxury resorts to boutique hotels and homestays.
• Best time to visit is from November to April, when the weather is dry and the sea is calm.

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