According to data analysis on February 2023 of similarweb.com - web analytics company specialising in web traffic and performance, website promoting Vietnam tourism vietnam.travel is now at the same ranking as Thailand’s website and surpassed many countries to stand top in the region. It partially shows the excellent improvement in website performance indicators.

The Video clip “Wonders of Vietnam” promoting the beauty and charming of Vietnam on website vietnam.travel

Regarding the overall ranking, website vietnam.travel ranked #128,229 globally. Regarding the country rank, website vietnam.travel stood the same rank as Thailand's website (ranked #126,000), and ranks above Indonesia (ranked #137,962), the Philippines (ranked #470,625), Malaysia (ranked #745,714).

In February 2023, website vietnam.travel increased 60,825 places compared to January 2023, while many countries in the region dropped in rankings: Thailand (down 15,470 places), Indonesia (down 7,285 places), Malaysia (down 52,435 places)...

Comparing to the period of October 2021, the website ranked #575,000. Up to this point, its rank has increased to 447,000.

Regarding the access rate from international markets, the website receives the highest total visits from international markets (85%), higher than Indonesia (62%), Malaysia (58%), Thailand (41%) and Philippines (28%). The result has shown that the website is doing its best to promote and attract target markets abroad.

Impressive figures of website vietnam.travel

In terms of the bounce rate - Average percentage of visitors who view only one page before leaving the website is 66%, lower than Thailand (71%), Malaysia (71%) and Indonesia (73%).

Pages per visit of the website is 3.12 pages/visit - brighter results compared to other countries: Thailand (1.77 pages), Indonesia (1.69 pages), Malaysia (2.0 pages).

This shows the big interests of international visitors towards Vietnam, how attractive and useful information the website provides so far.

Average Visit Duration of the website is 1 minute and 50 seconds, same as Thailand, and higher than Indonesia (a minute and 17 seconds), Malaysia (58 seconds). The Average Visit Duration indicates viewers have high interest in Vietnam’s website.

Website https://vietnam.travel/ is the official website of VNAT to promote the image of Vietnam tourism to the world. Tourism Information Technology Center (TITC) (under VNAT) is the unit assigned to manage and operate the website. TITC has coordinated with other relevant units of VNAT as well as consultation from experts in the field of tourism, to implement attentive activities to promote Vietnam's outstanding brands, destinations and tourism products.

The message “Live fully in Vietnam” being well delivered to international visitors via website vietnam.travel

By time, website vietnam.travel has put efforts to promote the image and brand of Vietnam tourism, providing relevant information to target markets, and attracting international visitors with the message Live fully in Vietnam.

Several new, unique and attractive destinations, products and services are regularly updated on the vietnam.travel website according to the themes: Explore, Relax and Play. Introducing international visitors to the outstanding types of tourism in Vietnam such as: wellness tourism, cultural heritage tourism, eco-nature tourism,  cuisine tourism, golf tourism… Especially promoting typical local events, activities, destinations, products and services of the local host of the Visit Vietnam Year 2022 - Quang Nam and the Visit Vietnam Year 2023 in Binh Thuan, highlighting the theme of green, sustainable, and environmentally friendly tourism.

Those talking figures above have successfully reflected the effectiveness in implementing Vietnam tourism marketing on the digital platform of the National Administration of Tourism, and has raised the competitiveness of the website vietnam.travel to the top in the region.

Outstanding destinations and products of Vietnam tourism are introduced on the website

360 Must-See Sites of Vietnam’s destinations

Website also updates news related to the attractiveness of Vietnam tourism through the lens of international news

Tourism Information Technology Center