(TITC) - In the framework of the ITE HCMC 2023, on 8th September, ASEAN Public Relations Network (APRN) coordinated with Vietnam Public Relations Network (VNPR) to organise the 4th ASEAN Public Relations Conference 2023. Mr. Ha Van Sieu, Vice Chairman of Vietnam National Authority of Tourism (VNAT) attended and spoke at the event.
VNAT’s Vice Chairman Ha Van Sieu speaking at the conference (Photo: TITC)
The event brought together leading experts from organisations, associations and public relations, media and tourism units from Vietnam, Thailand, Malaysia and Indonesia. The conference was an opportunity to share the latest trends and knowledge about the industry, as well as an opportunity for communicators from Southeast Asian countries to exchange, opening up extensive international cooperation in the future.
VNAT’s Vice Chairman Ha Van Sieu stated, the conference was an opportunity for delegates and experts to share missions and visions in the Public Relations industry in the tourism sector. Public relations play a highly important role to bring Vietnam's destinations closer to international friends.
VNAT will always accompany organisations, units, and tourism experts to develop stronger marketing and public relations activities, thereby boosting promotion and advertising of tourist destinations.
Overview of the conference (Photo: TITC)
The conference took place with 2 discussion sessions. With session 1 "Destination promotion", delegates discussed initiatives to raise standards for public relations activities to highlight the country's image and attract global tourists to its long-standing cultural heritage values. At session 2 "Sustainable Public Relations: Value from true trust and purpose", leaders of organisations and units discussed the Public Relations industry in an ever-changing world.
Speakers participating in the conference
After the conference was the awarding ceremony of the ASEAN PR Excellence Award 2023. The ASEAN PR Excellence Award 2023 is organised by APRN every two years, to honour and recognize achievements in the PR industry in ASEAN countries. With more than 20 categories, each category includes gold, silver, and bronze awards, the awards represent the diversity of projects implemented in the field of PR and communications from multinational organisations, small and medium sized enterprises, charities organisations and government units.
Tourism Information Technology Center
