Mr. Vu The Binh, Chairman of Vietnam Tourism Association speaking at the Press Conference (Photo: TITC)

This is information given by Mr. Vu The Binh - Chairman of Vietnam Tourism Association at a press conference on 20 March in Ha Noi. Thereby, with the theme “Vietnam Tourism - Green transition for sustainable development”, VITM Ha Noi 2024 will contribute to promote the new trend of responsible tourism associated with preserving the environment for development.

VITM will provide opportunities for Vietnamese and international tourism businesses to promote their brands, introduce products and develop tourism business relationships; Promote growth of all three types of tourism: Taking Vietnamese visitors abroad (Outbound), rapidly increasing the number of international visitor arrivals to Vietnam (Inbound) and continue to develop domestic tourism, contributing to the goal of accelerating recovery and accelerating effective and sustainable development of Vietnam tourism.

At VITM this year, there are various exciting activities, typically commercial activities with more than 450 booths, including 25% international booths, tourism businesses and destination management agencies will introduce and provide products directly for tourists and business partners. It is expected that about 3,500 Vietnamese and international businesses will come to work and about 80,000 Vietnamese and international visitors to visit and buy products at the Mart.

Besides commercial activities, at the mart, there will be tourism promotion activities; performing arts activities…

Overview of the Press Conference (Photo: TITC)

In particular, the highlight will be the Forum “Vietnam Tourism - Green transition for sustainable development” organised by the Vietnam Tourism Association in collaboration with the Vietnam National Authority of Tourism and United Nations Development Programme (UNDP) on 12 April.

It is expected that about 200 - 300 delegates will attend, including representatives of state management agencies, domestic and international tourism experts, tourism business leaders, as well as destination management agencies, media agencies..., exchange and discuss about raising awareness and green transformation solutions for Vietnam tourism; build an effective linkage and coordination mechanism to mobilise resources to implement green transformation in the tourism sector; realising initiatives to access and expand markets for green tourism business models…

Mr. Vu The Binh said, VITM Ha Noi 2024 is also a platform for exchange, cooperation and sustainable development for Vietnam's tourism industry. This year's VITM also has special meaning as 2024 is the year the tourism industry aims to fully recover after the pandemic, and is also the year Vietnam tourism promotes international tourism, building and positioning the Vietnam tourism brand in the international market.

At the press conference, media reporters discussed with the Organising Board about contents such as: mart scale, promotional programmes, tourism stimulus, promotional air tickets, and booths attending the mart…

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