“Vibrant Vietnam” is one of the latest efforts of Google with the goal of honouring and promoting the awe-inspiring natural landscapes and rich cultural heritage, featuring its diverse communities, all accessible to a global audience.

Google Arts and Culture’s spokesperson shared: “At Google Arts & Culture, we're passionate about making the world's cultures accessible and engaging for everyone. 'Vibrant Vietnam' is a powerful example of how technology can bridge cultural divides and bring the rich heritage and stunning landscapes of Vietnam to life for a global audience”.

This latest initiative builds upon Google's longstanding commitment to supporting Vietnam's tourism industry. It achieves this by showcasing the country's exquisite sights, majestic natural wonders, and unique cultural tapestry to international audiences. This launch complements previous efforts such as "Google Arts and Culture: Wonders of Vietnam" (2021) and the Google Adventure Vietnam project, alongside the YouTube campaign "Di De Yeu – Live fully in Vietnam".

Developed in collaboration with esteemed institutions like the iSEE, ASEAN Centre for Biodiversity, Precious Heritage Gallery Museum, Sherman Center for Culture and Ideas, and Bat Trang Museum, "Vibrant Vietnam" offers a captivating digital exploration of the country and people of Vietnam.

Mr. Hoang Quoc Hoa, Director of Tourism Information Technology Center (Vietnam National Authority of Tourism) said: “We highly appreciate the initiatives of Google in supporting the promotion of Vietnam’s charms to the world via digital platforms. In which, Google Arts & Culture is considered as a “virtual museum” that preserves and promotes the quintessential values of culture, arts and tourism of humanity. The "Vibrant Vietnam" project once again affirms Vietnam's rich culture, amazing natural landscapes, friendly and hospitable people.

These initiatives are in line with the strategy of Vietnam's tourism industry, which is to accelerate the technology application in tourism marketing and foster the introduction of Vietnam’s tourism on digital platforms. As a unit of the Vietnam National Authority of Tourism specialising in digital transformation and tourism promotion, we hope to continue to receive the support and the cooperation from Google to implement creative initiatives to bring Vietnam’s tourism closer to international tourists around the world in the coming time”.

Unveiling a Spectrum of Experiences found in “Vibrant Vietnam”

Featuring 31 captivating exhibitions showcasing 429 stunning images, 15 videos, the theme page paints a vibrant picture of Vietnam filled with rich culture, breathtaking landscapes and diverse communities. Viewers can embark on a virtual journey of discovery, all from the comfort of the screens around five key themes:

• Geographical Location of Ethnic Groups: Discover the unique distribution of Vietnam's diverse ethnic communities through Biodiversity and Ethnic groups
• Heritage and Community: Explore the rich cultural tapestry woven by Vietnam's various communities through Discover Vietnam’s 54 Ethnicities
• Local Wisdom Sustainability: Learn about traditional practices that promote sustainable living through The Centuries-Old Tradition of Indigo Dye in Vietnam
• Local Wisdom Herbal Medicine: Delve into the fascinating world of Vietnamese herbal medicine with The medicine is at home
• Heritage Park Highlights: Witness the grandeur of Vietnam's tallest mountains and explore its incredible marine biodiversity through Trang An Landscape Complex,  Hoàng Liên National Park, Bach Ma National Park, and Con Dao National Park

Now, domestic and global audiences will be able to experience Vietnam through a polychromatic lens of "Vibrant Vietnam" at: https://artsandculture.google.com/project/vibrant-vietnam-people-places-nature.

Explore the page and experience the rich tapestry of culture, people, and biodiversity that defines Vietnam now!

Tourism Information Technology Center