(TITC) - The joint initiative “Discovering Unique Ingredients, Promoting Vietnamese Culinary” by the Tourism Information Technology Center (Vietnam National Authority of Tourism) and Maggi, Nestlé Vietnam, has yielded impressive results.
Leaders of Tourism Information Technology Center (Vietnam National Authority of Tourism) and Maggi, Nestlé Vietnam signed the 2024 cooperation agreement (Photo: TITC)
A vibrant campaign showcasing the richness of local cooking ingredients has recently concluded, bringing to light lesser-known culinary treasures. Through amazing videos by renowned content creators like Ninh Tito, Ẩm Thực Mẹ Làm, Út Về Vườn, and Tina Thảo Thi,... audience have embarked on an exciting journey exploring diverse flavours and traditional recipes.
This initiative not only elevates the profile of Vietnames local culinary but also enriches the online culinary map developed by TITC (VNAT) and Maggi, Nestlé Vietnam, hence inspiring home cooks and food enthusiasts alike.
The joint initiative has succeeded in calling for the enthusiastic contribution of foodies community. Their passion for sharing delicious recipes has helped expand the online culinary map to an impressive number of 16,000 dishes. Of which, Ho Chi Minh City, Ha Noi, An Giang, Ben Tre and Bac Lieu are listed top 5 cities/provinces with biggest number of recipe sharings.
Top 10 Social Media in October 2024
Noticeably, the joint campaign highlighting unique, locally sourced ingredients has garnered incredible attention and placed 3rd in the Top 10 Most Notable Social Media Campaigns of October 2024. The Buzzmetrics Social Index Top 10, ranking the most influential, high-quality, and trending topics across social media, consists of four categories: Top 10 Campaigns, Top 10 Influencers, Top 10 Events, Top 10 Programmes. This data reflects activity from October 1st to October 31st, 2024, across various social media platforms and online news outlets.
Tourism Information Technology Center
