(TITC) - The Vietnam National Authority of Tourism (VNAT) has officially announced its Tourism Promotion Plan for 2026, outlining an extensive global roadmap aimed at strengthening Viet Nam’s presence in key international markets and accelerating inbound tourism growth.
The program consolidates promotional efforts from the Ministry of Culture, Sports and Tourism, VNAT, local authorities, and major tourism enterprises. By aligning national and local initiatives, the plan seeks to maximize resources, improve coordination, and enhance the effectiveness of market outreach.
1. ASIA REGION
1.1. China (13 Key Events)
|
No.
|
Event
|
Time
|
Location
|
Lead Agency
|
|
1
|
Vietnam tourism promotion program in China
|
Q2 & Q3/2026
|
China
|
VNAT
|
|
2
|
Business promotion program in Taiwan
|
February 2026
|
Taiwan
|
Sun Group
|
|
3
|
Participation in TourismPlus Shanghai
|
March 2026
|
Shanghai
|
Vietnam Airlines
|
|
4
|
Participation in ITB China
|
May 26-28, 2026
|
Shanghai
|
Saigontourist, Vingroup, Vietravel
|
|
5
|
Participation in Guangzhou International Travel Fair (GITF)
|
May 21-23, 2026
|
Guangzhou
|
Vietravel
|
|
6
|
Business promotion program
|
May-June 2026
|
China
|
Sun Group
|
|
7
|
Participation in ITE Hong Kong
|
June 2026
|
Hong Kong
|
Vietnam Airlines, Vingroup
|
|
8
|
Participation in BITE China
|
June 2026
|
Beijing
|
Hanoi City
|
|
9
|
MICE tourism promotion program
|
June 2026
|
Taipei, Taichung, Kaohsiung
|
Da Nang City
|
|
10
|
Participation in China International Tourism Industry Expo
|
September 2026
|
Guangzhou
|
Vietnam Airlines
|
|
11
|
Participation in CITM
|
November 20-22, 2026
|
Shanghai
|
VNAT
|
|
12
|
Participation in COTTM
|
November 2026
|
Beijing
|
Vingroup
|
|
13
|
Participation in International Tourism Fair
|
November 2026
|
Taipei
|
Vietnam Airlines, Vingroup
|
1.2. Japan (08 Key Events)
|
No.
|
Event
|
Time
|
Location
|
Lead Agency
|
|
1
|
Vietnam Festival in Osaka
|
March 2026
|
Osaka
|
Vietnam Airlines
|
|
2
|
Tourism promotion program in Japan
|
March 20-25, 2026
|
Osaka
|
Da Nang City
|
|
3
|
Vietnam Festival in Yoyogi
|
May 2026
|
Tokyo
|
Vietnam Airlines
|
|
4
|
Culinary cultural festival
|
August 2026
|
Japan
|
Saigontourist Group & partners
|
|
5
|
Vietnam Tourism and Culture Festival in Japan
|
September 2026
|
Kanagawa
|
International Cooperation Dept., MOCST
|
|
6
|
Participation in Tourism Expo Japan
|
September 2026
|
Tokyo
|
Da Nang, Vietnam Airlines
|
|
7
|
Hanoi - Vietnam destination promotion program
|
September 2026
|
Japan
|
Hanoi City
|
|
8
|
Vietnam Festival
|
November 2026
|
Nagoya
|
Vietnam Airlines
|
1.3. Republic of Korea (06 Key Events)
|
No.
|
Event
|
Time
|
Location
|
Lead Agency
|
|
1
|
Vietnam tourism promotion program in Korea
|
Q2/2026
|
Korea
|
VNAT
|
|
2
|
Participation in SITF
|
May 2026
|
Seoul
|
VNAT, Vingroup
|
|
3
|
Participation in PATA Annual Summit 2026
|
May 2026
|
Korea
|
Vietravel
|
|
4
|
Da Nang Tourism Week in Korea
|
June 2026
|
Korea
|
Da Nang City
|
|
5
|
Culinary cultural festival
|
August 2026
|
Korea
|
Saigontourist Group & partners
|
|
6
|
Participation in International Travel Fair
|
September 2026
|
Busan
|
Vietnam Airlines, Vingroup
|
1.4. ASEAN and South Asia (18 Key Events)
|
No.
|
Event
|
Time
|
Location
|
Lead Agency
|
|
1
|
Participation in SATTE
|
Feb 25-27, 2026
|
New Delhi, India
|
Vietnam Airlines
|
|
2
|
Participation in OTM
|
Feb 05-07, 2026
|
Mumbai, India
|
Da Nang City, Vingroup, Vietravel
|
|
3
|
Participation in PTAA Travel Tour Expo
|
February 2026
|
Manila, Philippines
|
Vietnam Airlines
|
|
4
|
Participation in MATTA Fair
|
March 2026
|
Kuala Lumpur, Malaysia
|
Vietnam Airlines
|
|
5
|
Khanh Hoa tourism promotion program
|
March 2026
|
Bangkok
|
Khanh Hoa Province/An Giang Province, Vingroup
|
|
6
|
Ho Chi Minh City tourism promotion activities in Laos
|
March 2026
|
Savannakhet, Laos
|
Ho Chi Minh City
|
|
7
|
Participation in The Meetings Show APAC
|
April 14, 2026
|
Singapore
|
Vietravel
|
|
8
|
Da Nang tourism promotion program
|
April 2026
|
Philippines
|
Da Nang City, Vingroup
|
|
9
|
Tourism and business promotion program in India
|
April & September 2026
|
India
|
Sun Group
|
|
10
|
Khanh Hoa tourism promotion program
|
June 2026
|
Malaysia
|
Khanh Hoa Province
|
|
11
|
Participation in ILTM Asia Pacific
|
June 29 - July 2, 2026
|
Singapore
|
Vingroup, Vietravel
|
|
12
|
Participation in Travel Meet Asia
|
June 2026
|
Jakarta, Indonesia
|
Vingroup
|
|
13
|
Participation in Travel Madness Expo
|
July 2026
|
Manila, Philippines
|
Vietnam Airlines, Vingroup
|
|
14
|
Participation in Astindo Travel Fair
|
August 2026
|
Jakarta, Indonesia
|
Da Nang City, Vietnam Airlines, Vingroup
|
|
15
|
Participation in IT&CMA
|
September 2026
|
Thailand
|
Da Nang City
|
|
16
|
Participation in ITB India
|
September 2026
|
India
|
Vingroup
|
|
17
|
Participation in ITB Singapore
|
October 2026
|
Singapore
|
HCMC, Da Nang City, Vietnam Airlines, Saigontourist Group
|
|
18
|
Vietnam tourism promotion program in India
|
Q3/2026
|
India
|
VNAT
|
2. EUROPE (18 key events)
|
No.
|
Event
|
Time
|
Location
|
Organizing Agency
|
|
1
|
Participation in Travel News Market/PATA Tour
|
Q1/2026
|
Nordic Countries
|
Vietnam Airlines
|
|
2
|
Participation in Free Munich
|
February 2026
|
Munich, Germany
|
Vietnam Airlines
|
|
3
|
Participation in ITB Berlin
|
March 2026
|
Berlin, Germany
|
Vietnam Airlines and businesses
|
|
4
|
Participation in MITT
|
March 2026
|
Moscow, Russia
|
Vingroup
|
|
5
|
Participation in KITF
|
April 22-24, 2026
|
Tashkent, Uzbekistan
|
Da Nang City, Vingroup
|
|
6
|
Vietnam Tourism Promotion through Cinema at Cannes Film Festival and side events
|
May 2026
|
Cannes, France
|
Vietnam Tourism Development Fund
|
|
7
|
Participation in IMEX Frankfurt
|
May 2026
|
Frankfurt, Germany
|
Ho Chi Minh City, Vietnam Airlines, Vingroup, Vietravel
|
|
8
|
Vietnam Tourism Promotion Program in Europe (Phase 1: Netherlands, Spain, Portugal; Phase 2: Nordic countries)
|
Q2/2026
|
Europe
|
VNAT
|
|
9
|
Vietnam Tourism Promotion Program in Russian-speaking markets
|
Q2/2026
|
Russia and CIS countries
|
VNAT
|
|
10
|
Da Nang Tourism Promotion Program in Russia
|
August 2026
|
Russia
|
ANEX Company
|
|
11
|
Destination Promotion Program in Russia and Belarus
|
September 2026
|
Russia, Belarus
|
Khanh Hoa Province
|
|
12
|
Vietnam Winter Season Kickoff
|
September 2026
|
Kazakhstan, Uzbekistan
|
Vingroup
|
|
13
|
Vietnam Winter Season Kickoff
|
September 2026
|
Russia
|
Vingroup
|
|
14
|
Participation in Top Resa
|
September 2026
|
Paris, France
|
VNAT
|
|
15
|
Participation in TTG Rimini Travel
|
October 2026
|
Rimini, Italy
|
Vietnam Airlines
|
|
16
|
Vietnam Winter Season Kickoff
|
October 2026
|
Eastern Europe
|
Vingroup
|
|
17
|
Participation in WTM London
|
November 2026
|
London, UK
|
VNAT
|
|
18
|
Participation in IBTM World
|
November 29 - December 1, 2026
|
Barcelona, Spain
|
Vietravel
|
3. AMERICAS (03 Key Events)
|
No.
|
Event
|
Time
|
Location
|
Lead Agency
|
|
1
|
Vietnam tourism promotion program in the U.S.
|
Q3/2026
|
USA
|
VNAT
|
|
2
|
Participation in IPW - U.S. International Pow Wow
|
May 17-21, 2026
|
Greater Fort Lauderdale, USA
|
Vietravel
|
|
3
|
Participation in IMEX America
|
October 2026
|
Las Vegas
|
HCMC, Da Nang City, Vietnam Airlines, Vingroup, Vietravel
|
4. OCEANIA (05 Key Events)
|
No.
|
Event
|
Time
|
Location
|
Lead Agency
|
|
1
|
Participation in AIME
|
Feb 9-11, 2026
|
Melbourne, Australia
|
Da Nang City, Vingroup, Vietravel
|
|
2
|
Participation in NSW Senior Festival Expo
|
March 2026
|
Sydney, Australia
|
Vietnam Airlines
|
|
3
|
Participation in ATE
|
May 10-14, 2026
|
Adelaide, Australia
|
Vietravel
|
|
4
|
Vietnam tourism promotion program in Australia
|
Q3/2026
|
Australia
|
VNAT
|
|
5
|
Vietnam Pho (Noodle Soup) Festival in Australia
|
September-October 2026
|
Australia
|
Saigontourist Group
|
5. MIDDLE EAST (02 Key Events)
|
No.
|
Event
|
Time
|
Location
|
Lead Agency
|
|
1
|
Vietnam - Ho Chi Minh City tourism promotion program in UAE
|
May 2026
|
UAE
|
Ho Chi Minh City
|
|
2
|
Participation in Arabian Travel Market (ATM)
|
May 4-7, 2026
|
Dubai, UAE
|
Da Nang City, Vingroup, Vietravel
|
Tourism Information Technology Center
